UK: Heinz adds to Weight Watchers Squeeze & Stir line
By Michelle Russell | 18 January 2013
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The line is available in three variants: Tomato, Vegetable and Red Thai Chicken |
Heinz is adding to its Weight Watchers Squeeze & Stir soup line in the UK with the launch of a sachet range.
The "low in fat" Weight Watchers from Heinz Squeeze & Stir sachets contains no artificial colours, flavours, preservatives or MSG. They are available in three variants: Tomato, Vegetable and Red Thai Chicken.
The soups are made from a concentrated purée rather than a dry powder and have been designed as "a quick and easy snacking option or accompaniment to a sandwich at lunchtime", Heinz said.
WEIGHT WATCHERS® FROM HEINZ LAUNCHES THE NEXT GENERATION OF CUP SOUPS
Following the successes of the innovative Heinz Squeeze & Stir cup soup launch last year, Weight Watchers from Heinz is introducing a new Squeeze & Stir range to its portfolio, to offer consumers a guilt-free solution to lunchtime meal occasions.
Each Weight Watchers from Heinz Squeeze & Stir sachet is low fat, counting for just one or two ProPoints, depending on which variety you choose and it has no artificial colours, flavours, preservatives or MSG.
Made from a concentrated purée rather than a dry powder it gives consumers a rich and delicious cup soup, for a quick and easy snacking option or accompaniment to a sandwich at lunchtime.
Weight Watchers from Heinz Squeeze & Stir range is available in handy, lightweight, squeezable sachets, with a RRP of £0.59.
Available to order from February, the Weight Watchers from Heinz Squeeze & Stir range includes the following varieties:
· Tomato (70g) - 2 ProPoints
· Vegetable (70g) - 1 ProPoint
· Red Thai Chicken Soup (70g) - 2 ProPoints
Paula Nelms, Brand Manager for Heinz Squeeze & Stir Soup, says: "We are continuously looking for new product innovations to meet our consumers' needs and believe that the new Weight Watchers from Heinz Squeeze & Stir range is a tasty, quick and easy solution, particularly for those watching their waistlines at this time of the year.
"The Weight Watchers from Heinz Squeeze & Stir range offers consumers the opportunity to prepare a delicious and low fat snack in the time it takes to boil a kettle. The instant soups are great on their own or as an accompaniment to a sandwich at lunchtime.
"As the Heinz Squeeze & Stir was popular amongst our consumers when it launched last year, we have every confidence that the new Weight Watchers from Heinz Squeeze & Stir range will drive incremental sales for the category, as well as increasing sales for our retail partners."
Heinz has a 37.4% share of the total UK soup market, which is worth £235m. Heinz continues to lead the wet ambient sector of the soup category - worth £230m - with a value share of 66%.[1]
[1] AC Nielsen MAT 52 w/e 29.09.12 Total Soup Value Sales; Heinz Value Share of Total Soup Market; Wet
Ambient Soup Value Sales; Heinz Value Share of Wet Ambient Soup Market
Original source: Heinz
Sectors: NPD & innovation
Companies: Heinz, Weight Watchers
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