USA: Heinz EZ Squirt chances offer of 'mystery' to boost coloured condiment sales
US food giant Heinz has added a new addition to its range of coloured condiments, and is hoping that consumers will not mind an element of surprise with regard to which colour will end up on the dinner plate.
The new colours to be released are Passion Pink, Awesome Orange and Totally Teal; but the EZ Squirt packaging will conceal the colour until the condiment is used. The company is hoping that the "mystery" will grab the attention of children.
The three new colours are due to hit supermarket shelves across the US during late April.
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