UK: Heinz launches cross-category campaign
By Katy Askew | 2 May 2012
Heinz has launched its first cross-category advertising campaign in the UK in a bid to drive sales of its sauce products.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Heinz has launched its first cross-category advertising campaign in the UK in a bid to drive sales of its sauce products.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the answer - Fergal McGarry, Irish Dairy Board
The Irish Dairy Board is a co-op that generates sales of EUR2bn and exports products including its Kerrygold brand to over 80 countries. Dean Best caught up with Fergal McGarry, the IDB's global marketing and innovation director, to discuss the company's targets in emerging markets, R&D and Ireland's push to promote its food industry overseas.
Street talk: Food brands fight to withstand own-label onslaught
Retailers are still driving most of the share gains but food manufacturers are holding their own, pressing on every aspect of the marketing mix to optimise their offer to the consumer and drive share, argues Rod Street.
UK: Heinz appoints Rolston head of Explore R&D team
Food giant Heinz has appointed Lee Rolston to the role of director for its Explore UK & Ireland division.
Market research related to this article
H. J. Heinz Company - SWOT Analysis
H. J. Heinz Company - SWOT Analysis company profile is the essential source for top-level company data and information. H. J. Heinz Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provid...
H.J. Heinz Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report
Canadean's "H.J. Heinz Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysi...
Successes and Failures Case Study: Heinz
Heinz is part of Datamonitor Consumer’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing – supported by Datamonitor’s consumer insight research – to act as inspiration....
