FRANCE: Heinz launches frozen sauces

By Dean Best | 3 December 2013

Heinz has launched a range of frozen sauces in France under its namesake and Bénédicta brands. 

The company has developed five lines - two to be sold with the Heinz label and three under the Bénédicta brand.

The products, which include a tomato, garlic and onion sauce and a pepper line, are sold in packets of eight, with a recommended price of EUR2.69 (US$3.66).

Heinz indicated it was looking to tap into consumer demand for convenience, pointing to the fact the sauces were "quick to heat" in the microwave.

Sectors: Condiments, dressings & sauces, Frozen

Companies: Heinz

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