US: Heinz outlines marketing war chest
Heinz is looking to intensify its marketing investment over the next two years, according to CEO William Johnson.
The US food giant plans to spend US$100m over the next two years on marketing its key brands and a raft of product launches.
"We plan to continue supporting our product launches with substantially increased marketing investment," Johnson said.
Heinz's investment in R&D will also rise in double-digit percentage terms this year.
Earlier this week, Heinz told shareholders that it expects operating profit to jump 14% during the first quarter of the year.
Heinz said the rise in profits would come on the back of a 9% rise in sales. Heinz said it saw "double-digit" sales growth from its ketchup, beans and soup portfolio.
Heinz has unveiled a raft of new products in recent months, particularly in the UK.
This week, the company launched a new format to its flagship baked bean brand with the arrival of a four-pack "yoghurt pot" version of the product.
Earlier this month, Heinz released what it dubbed three "groundbreaking" soup ranges in the UK.
And last month, Heinz launched a line of hand-held mini-meals under the Weight Watchers Smart Ones brand called Anytime Selections.
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