UK: Heinz rebrands Farley's
US parent company Heinz, which acquired Plymouth, Devon-based babyfood maker Farley for £94m (US$153.3m) in 1994, has announced it will bring the whole Farley's range under its own name. The range includes Farley's Rusks, which were the brainchild of Plymouth baker Edwin Farley, who started selling them in the 1880s. A crisp finger of soya and rice flour, with some starch and sugar, they are popular with teething infants. The brand has enjoyed iconic status in the UK for many years.
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