Heinz North America, an affiliate of the H.J. Heinz Company (NYSE:HNZ), launches its new consumer Web site, www.heinzflavor.com , today. For the first time, Heinz has opened the book on its exclusive recipe collection and is now offering it online. The site focuses on America's favorite recipes, demonstrating how the addition of an essential ingredient or two can raise the flavor profile of a meal. Meatloaf, for example, can be more savory with the addition of Heinz 57 Sauce, or spicier with the addition of Heinz ketchup, but the core recipes remain basically the same. More than 300 recipes are available with multiple categories from which to choose.