• Hershey, Flowers team up on Hallowe'en launch 

Hershey and US baker Flowers Foods have teamed up to develop cakes for Hallowe'en in the US.

The companies have launched Kandy Bar Kakes, a product they describe as "the perfect blend of cake and candy".

Lines include S'mores Kandy Bar Kake made with Hershey's Cocoa and a peanut butter Kandy Bar Kake made with Reese's Peanut Butter, the firms said.

They are available in five-count individually wrapped multi-packs at a suggested price of $3.99 and as 2.1-ounce single serves at $1.69.

Last month, a US survey forecast consumers would up their Hallowe'en spending this year. The National Retail Federation said 71.5% of Americans plan to celebrate Hallowe'en this year, up from 68.6% last year. And, on average, US shoppers are planning to spend more on Hallowe'en treats, decorations and costumers - up to US$79.82 each, from $72.31 last year.

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astykake And Hershey's® Launch New Kandy Bar Kakes

Tastykake Shares Tips On Spooky-Sweet Halloween Desserts

PHILADELPHIA, Oct. 15, 2012 /PRNewswire/ -- This Halloween, Tastykake is joining forces with North America's largest chocolate manufacturer, The Hershey Company, to introduce a delicious new treat that combines the "best of both worlds." New Kandy Bar Kakes are the perfect blend of cake and candy, made with real quality ingredients and featuring HERSHEY'S® most popular flavors.

(Photo: http://photos.prnewswire.com/prnh/20121015/CL92906)

"Tastykake is thrilled to partner with HERSHEY'S® to introduce the new and innovative Kandy Bar Kakes, perfect for the Halloween season," says Brent Bradshaw, the vice president of marketing for Flowers Foods cake brands. "HERSHEY'S® incredible brand recognition, along with the renowned freshness and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family favorites."

Each Kandy Bar Kake is baked to perfection and has the sensational flavor of HERSHEY'S® in every bite. Kandy Bar Kake varieties include S'mores Kandy Bar Kake made with HERSHEY'S® Cocoa, Peanut Butter Kandy Bar Kake made with REESE'S® Peanut Butter, and Peppermint Kandy Bar Kake made with YORK ® Peppermint Flavor.

With Halloween just around the corner, Tastykake has dreamed up frightfully delightful dessert ideas to transform any Halloween celebration into a sweet affair. These fun, simple and affordable dessert tips are perfect for families planning the ultimate Halloween party.

Coffin Cakes: These terrifying treats are made with Peppermint Kandy Bar Kakes and ready-made chocolate frosting. With a knife, trim the long edges of the cake into a coffin shape and cover the entire cake with chocolate frosting. For that final frightening touch, outline the cake with white icing and spell out R.I.P. at the top. Spooky S'more Pops: Campfire ghost stories are the inspiration behind this Halloween treat. Cut in half a S'mores Kandy Bar Kake and insert a lollipop stick into each half. Cover the entire cake with marshmallow fluff, making sure to coat a portion of the lollipop stick. Roll the cake in crumbled graham crackers and place in the freezer for 15 minutes until the marshmallow and graham cracker coating hardens. Creepy Crawly Cake Bites: Satisfy even the most ghoulish guests with bite-sized treats made with the Peanut Butter Kandy Bar Kake. Simply cut the cake in half width-wise, place four licorice pieces into each side for legs, and top with two candy corns for eyes to create a creepy crawly spider. Devilish Dirt Cups: Make guests squirm with delicious "dirt" cups made with any of the Kandy Bar Kakes. Crumble the cakes into small pieces and mix with chocolate pudding. Top the cake mixture with a few colorful gummy worms and serve in petite mason jars for a trendy touch. Available in 5-count individually wrapped multi-packs and 2.1-ounce single serves, Kandy Bar Kakes can be found in the snack aisle in mass merchandisers, supermarkets and convenience stores. Suggested retail price for a single serve is $1.69 and $3.99 for a 5-count multi-pack. For more information, visit www.tastykake.com orwww.facebook.com/Tastykake.

About Tasty Baking Company

The Tasty Baking Company, founded in 1914 and located in Philadelphia, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts. As a subsidiary of Flowers Foods (NYSE: FLO), the company offers more than 100 products under the Tastykake brand name. Celebrated for their freshness and quality ingredients, the Tastykake line includes such classics as Krimpets, Kandy Kakes, Juniors, and Kreamies. For more information on Tastykakes, visitwww.tastykake.com.

About Flowers Bakeries and Flowers Foods

Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods (NYSE: FLO). Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of over $2.4 billion. Flowers operates 39 bakeries that produce a wide range of bakery products sold through an extensive direct-store-delivery network that encompasses the southeast, Mid-Atlantic, and Southwest as well as select markets in California and Nevada, and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's. For more information, visitwww.flowersfoods.com.

Original source: Hershey and Flowers Foods