US: Hershey launches Easter collection

By just-food.com | 2 April 2009

US confectionery giant Hershey has unveiled a series of Easter-themed product launches.

From classic chocolate bunnies to candy eggs, Hershey claims to have "something for everyone".

New offerings include: a 6-oz. Reese's Peanut Butter filled Egg, a Hershey's Bliss Milk Chocolate Hollow Bunny and a Twizzlers' Assortment Egg filled with Twizzlers Rainbow Twists.

The company is also launching a Spring Treats Mega Mix 45-piece assortment.

The company is also introducing personalised Easter treats, available through its website, HersheyGifts.com.

The newly-designed website offers a variety of distinctive gifts ready to ship nationwide, the company said.

Sectors: Confectionery, NPD & innovation

Companies: Hershey

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