US: Hershey launches Easter collection

By | 2 April 2009

US confectionery giant Hershey has unveiled a series of Easter-themed product launches.

From classic chocolate bunnies to candy eggs, Hershey claims to have "something for everyone".

New offerings include: a 6-oz. Reese's Peanut Butter filled Egg, a Hershey's Bliss Milk Chocolate Hollow Bunny and a Twizzlers' Assortment Egg filled with Twizzlers Rainbow Twists.

The company is also launching a Spring Treats Mega Mix 45-piece assortment.

The company is also introducing personalised Easter treats, available through its website,

The newly-designed website offers a variety of distinctive gifts ready to ship nationwide, the company said.

Sectors: Confectionery, NPD & innovation

Companies: Hershey

View next/previous articles

Currently reading -

US: Hershey launches Easter collection

There are currently no comments on this article

Be the first to comment on this article

Related articles

US: Trust mum on talk of Hershey bid for Cadbury

The Hershey Trust has remained silent on reports that it has sought banking advice over a potential bid to rival Kraft Foods' move for UK confectioner Cadbury.

COMMENT: Cadbury bitter after Kraft proposal

The battle for the future of chocolate and candy maker Cadbury is becoming increasingly bitter, writes Dean Best.

Top stories on just-food this week

Unsurprisingly, Kraft Foods' so far unsuccessful bid for Cadbury dominated this week's top stories on just-food.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page