US: Hershey launches Easter collection
US confectionery giant Hershey has unveiled a series of Easter-themed product launches.
From classic chocolate bunnies to candy eggs, Hershey claims to have "something for everyone".
New offerings include: a 6-oz. Reese's Peanut Butter filled Egg, a Hershey's Bliss Milk Chocolate Hollow Bunny and a Twizzlers' Assortment Egg filled with Twizzlers Rainbow Twists.
The company is also launching a Spring Treats Mega Mix 45-piece assortment.
The company is also introducing personalised Easter treats, available through its website, HersheyGifts.com.
The newly-designed website offers a variety of distinctive gifts ready to ship nationwide, the company said.
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After a dearth of major M&A in the food industry in recent months, the prospect of a mega-deal involving US food giant Kraft Foods and renowned UK confectioner Cadbury has got people talking. Cadbury ...
The Hershey Trust has remained silent on reports that it has sought banking advice over a potential bid to rival Kraft Foods' move for UK confectioner Cadbury....
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Kraft Foods could offload some non-snacks brands in order to fund a fresh bid for UK confectioner Cadbury, one US analyst claimed today (8 September)....
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Speculation is circulating that US chocolate giant Hershey is preparing a counter-bid for Cadbury after the UK confectioner yesterday (7 September) rejected an offer from Kraft Foods....
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