US: Hershey launches Easter collection
US confectionery giant Hershey has unveiled a series of Easter-themed product launches.
From classic chocolate bunnies to candy eggs, Hershey claims to have "something for everyone".
New offerings include: a 6-oz. Reese's Peanut Butter filled Egg, a Hershey's Bliss Milk Chocolate Hollow Bunny and a Twizzlers' Assortment Egg filled with Twizzlers Rainbow Twists.
The company is also launching a Spring Treats Mega Mix 45-piece assortment.
The company is also introducing personalised Easter treats, available through its website, HersheyGifts.com.
The newly-designed website offers a variety of distinctive gifts ready to ship nationwide, the company said.
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After a dearth of major M&A in the food industry in recent months, the prospect of a mega-deal involving US food giant Kraft Foods and renowned UK confectioner Cadbury has got people talking. Cadbury ...
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