CHINA: Hershey to trial Jolly Rancher brand
Hershey has revealed it will trial another of its international brands, Jolly Rancher candy, in China this year.
The US confectionery giant, which has made a big push in China in recent years through organic expansion and M&A, is to test Jolly Rancher in the market.
Bert Alfonso, president of Hershey's international business, told the Consumer Analyst Group of New York conference last week the company is "planning to pilot Jolly Rancher" in China.
Hershey has five "global" brands - Jolly Rancher, Ice Breakers, Reese's, Kisses and its namesake brand.
It already sells the three global chocolate brands in China - Hershey's, Reese's and Kisses - while last year it tested Ice Breakers in the market.
In December, Hershey struck a deal to buy an 80% stake in local confectioner Shanghai Golden Monkey.
In May, the company opened an R&D centre in Shanghai to serve China and other markets in Asia. That month, Hershey launched a confectionery brand outside the US for the first time with the roll out of Lancaster milk candies.
Jolly Rancher is already on sale in Mexico. It made its debut in India in December when Hershey launched a range of Jolly Rancher lollipops.
The Hershey Company - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offe...
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
Hershey is poised for ongoing growth with a raft of new products about to be or recently launched. It is also becoming increasingly aggressive at targeting international markets to overcome what has l...
Hershey has intensified its international market expansion, although the process remains slow paced and largely organic. It mainly targets the Asia Pacific and European markets, while delivering high ...
- General Mills US "priority" categories gain share
- Interview part 2: BRF CFO Augusto Ribeiro
- 2015 preview: A better deal for M&A sellers
- Interview part 1: BRF CFO Augusto Ribeiro
- Interview: How BRF plans growth in stagnant Europe
- General Mills earnings drop one-third
- Kraft to reappraise business, says new CEO Cahill
- Pork Farms "disappointed" over Kerry deal ruling
- PepsiCo opens snacks plant in Saudi Arabia
- Bimbo to buy Saputo's bakery arm