US: Hershey unveils 2010 Easter collection

By: just-food.com | 10 March 2010

Hershey's Cookies 'n' Creme Eggs

US chocolate giant Hershey has launched a number of chocolate gifts for the Easter period.

The Hershey range includes three varieties of chocolate bunnies; a 5oz Hershey’s Solid Milk Chocolate Princess Bunny, Hershey’s Cookies ‘n’ Crème Bunnies and Hershey’s Bliss Milk Chocolate Bunnies with a Meltaway Centre.

A Cadbury range, for which Hershey holds the US licence, includes; Cadbury Clucking Bunny Plush Toy with a Cadbury Crème Egg, Cadbury Mini Eggs Candy and Cadbury Caramel Eggs.

In addition, Hershey is launching an Egg Hunt Favourites Non-Chocolate Filled Egg Assortment with Jolly Rancher Hard Candy, Twizzlers Pull ‘N Peel Candy, Jolly Rancher Jelly Beans and Jolly Rancher Fruit Chews.

Easter Favourites Chocolate Filled Egg Assortment with Reese’s Miniatures, Hershey’s Kisses Milk Chocolates and Cadbury Mini Eggs will also add to the gift range.

Sectors: Confectionery, NPD & innovation, Retail

Companies: Hershey, Cadbury

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