UK: HJ Heinz rolls-out ‘Twisted’ ketchup
By: just-food.com | 16 March 2009
HJ Heinz has said that it is looking to "spice up" its sauces category with the launch of Twisted Ketchup.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

HJ Heinz has said that it is looking to "spice up" its sauces category with the launch of Twisted Ketchup.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
In the Spotlight - Hain Celestial
For a company with a significant portion of its business in organic food, it should come as little surprise that Hain Celestial, the maker of brands including Rice Dream and Linda McCartney, has fallen short of expectations over the last 12 months. The US food group insists it has the credentials to grow in the year ahead - but is its confidence justified? Dean Best reports.
INSIGHT: Hain boss aims for break-even in Europe
Hain Celestial CEO Irwin Simon is aiming for the US organic food company's business in Europe to break even in the next fiscal year after a "tough" 12 months.
Top stories on just-food this week
After months of recession-fuelled growth on both sides of the pond, the future for own label has become a subject of fierce debate. This week, US retail giant Supervalu has called for more innovation in private label, US bakery group Flowers Foods insisted it saw little room for future growth from the category, while in the UK, analysts Datamonitor claimed own label remains on the rise. These are the top ten stories on just-food this week.
Market research related to this article
Side Dishes - US
About this report
In many households, side dishes are often an afterthought to the main course. However, in 2008, the segment grew by 10% compared to 2007 as cash-strapped consumers looked for ways to stretch their food dollars and add some variety...
Sauces, dressings and condiments in New Zealand to 2012
This Databook provides key data and information on the Sauces, dressings and condiments market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company...













