GERMANY: Hochland buys local Danone cheese brand
German cheese producer Hochland has secured anti-trust clearance for the acquisition of local brand Gervais from Danone.
Hochland today (19 December) confirmed the deal, struck for an undisclosed sum, had received regulatory approval from Germany's competition authorities.
A spokesperson for Hochland said the Gervais brand was sold under two products - Hüttenkäse, or cottage cheese, and Kräuterquark, or curd cheese with herbs.
She said the products "stand for quality, naturalness and freshness and thus fit Hochland's portfolio well".
Danone will continue to manufacture the products at its Rosenheim plant for a minimum of five years.
The French food giant wants to focus on its Danone-branded products in Germany.
Danone’s key interests in packaged food are dairy and baby food. The company’s dairy presence however remains overly reliant on the mature Western European market. Baby food growth for the company has...
After the company was acquired by Groupe Danone, the process of business integration commenced. Business processes and product portfolio optimisation resulted in new product launches and acquisitions....
General Mills, which has struggled to grow its US yoghurt brands, said yesterday (30 May) it would look to marketing and innovation to revitalise sales in the increasingly promotional category....
Danone is to make another attempt to tap into the booming demand for fresh dairy products in China. The French food group is teaming up with Chinese dairy giant Mengniu, the largest yoghurt producer i...
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