Horizon Organic Holding Corp. (Nasdaq:HCOW), the nation's leading producer of organic dairy products, today announced that John M. Haydock is joining the company as vice president of sales. The appointment reflects the company's commitment to achieving record sales objectives in 2001. Haydock was most recently VP of sales at Vlasic Foods where he led the sales effort for a $700 million business. Prior to Vlasic, Haydock was National Sales Director at Good Humor Breyers, a role that culminated more than 14 years in dairy industry sales positions at Good Humor Breyers and Kraft. His extensive experience includes successfully managing sales efforts for established and new brands, working with major grocery brokers and implementing long-term strategic customer development initiatives.