USA: Horizon Organic announces retail launch of first organic single-serve flavoured milk
Horizon Organic yesterday [Tuesday] announced that the only organic single-serve flavored milk is now available in Starbucks coffeehouses nationwide and will arrive at specialty retailers and grocery stores in a few weeks.
Horizon Organic single-serve milk is available in four flavors of 2% reduced fat milk: chocolate, vanilla, strawberry and plain. The eight-ounce innovative, portable package is a kid friendly octagonal-shaped container with a straw. Combining the popularity of single-serve products and the increasing demand for organic food, these "Organic Milk-on-the-Moo-ve" products provide families with an organic alternative to traditional grab-and-go beverages.
Consumers will be able to purchase the chocolate and vanilla flavored milk at approximately 2,500 Starbucks stores nationwide. Single-serve milk is the second Horizon Organic product being sold at Starbucks stores. The coffee specialist began selling Horizon Organic yogurt in more than 1,000 of its stores across the US last summer. Starbucks and Horizon Organic consumers share similar values, beliefs and a passion for great food, making the fit a natural one.
Chuck Marcy, President and CEO of Horizon Organic, commented: "We are delighted to premier our organic single-serve milk at Starbucks. Building our relationship with Starbucks provides Horizon Organic the chance to offer our products to a broader market.
"Starbucks will be offering its consumers a recognizable organic brand known for high quality."
Horizon Organic single-serve milk will next appear across the country in leading natural products retail stores including Whole Foods and Wild Oats. The single-serve milk will be added to the substantial line of Horizon Organic products already offered to consumers of these premier retailers of natural and high quality foods. Conventional grocery store roll out will continue during the first quarter of 2002.
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