Hormel appeals to time-poor consumers with 60-second breakfast

Hormel appeals to time-poor consumers with 60-second breakfast

Hormel Foods is launching Hormel Compleats, a line of "hearty" breakfast meals that can be prepared in 60 seconds.

The line includes four varieties: bacon breakfast scramble, sausage breakfast scramble, roasted potatoes & sausage gravy and apple cinnamon oatmeal.

Hormel said the shelf-stable microwavable range include real eggs. This, the company suggested, is a category "first" that is the result of five years' of research.

"We know that consumers are looking for a substantial breakfast option, but need a product that also fits in with their fast-paced lifestyle - and we saw an opportunity to deliver on both," said Luis Marconi, vice president of grocery products marketing at Hormel Foods.

"It took five years to innovate the technology necessary to have a great-tasting shelf-stable egg. The process dramatically shortens the cooking time to make it possible to produce items with eggs and dairy that taste great."

Hormel Completes are available at grocery stores throughout the US with an RRP of $2.18 to $2.99.

Show the press release

Hormel Foods Introduces Industry-First Shelf-Stable Egg with New Hormel® CompleatsTM Breakfast
April 02, 2014 09:00 AM Eastern Daylight Time
AUSTIN, Minn.--(BUSINESS WIRE)--Although 84 percent of Americans believe that eating breakfast is an essential part of their morning routine, 56 percent skip it several times a week or more.1 To address this gap for time-starved consumers, Hormel Foods has introduced Hormel® CompleatsTM breakfast, a line of convenient, hearty breakfast meals ready in just 60 seconds. The new line is the first in the shelf-stable microwavable breakfast meals category to include real eggs, utilizing innovative new technology to create a breakfast packed with protein.
Hormel® CompleatsTM breakfast features four tasty single-serve varieties, including two with real eggs - Bacon Breakfast Scramble and Sausage Breakfast Scramble - as well as Roasted Potatoes & Sausage Gravy and Apple Cinnamon Oatmeal. It's an ideal solution for Americans who are increasingly forced to choose between conflicting priorities, with 53 percent passing on breakfast because they don't have enough time, they want to get extra sleep, or they don't like preparing it.2
"We know that consumers are looking for a substantial breakfast option, but need a product that also fits in with their fast-paced lifestyle - and we saw an opportunity to deliver on both," said Luis Marconi, vice president of grocery products marketing at Hormel Foods. "It took five years to innovate the technology necessary to have a great-tasting shelf-stable egg. The process dramatically shortens the cooking time to make it possible to produce items with eggs and dairy that taste great."
With a variety of flavors to fit any craving, the Hormel® CompleatsTM breakfast line is a perfect fit for consumers who typically enjoy breakfast at work, since it doesn't require refrigeration. Each tray provides a balance of carbohydrates, calories, and protein, featuring quality meats, flavorful potatoes, or slow cooked oatmeal. Select varieties feature 17-20 grams of protein per serving, and are a good source of fiber.
"Eggs are a great source of nutrients - just one egg contains 13 essential vitamins and minerals, high-quality protein, and antioxidants," said Mitch Kanter, Ph.D., executive director of the Egg Nutrition Center. "Real eggs, paired with another protein-rich accompaniment and additional nutrient-rich foods, help provide consumers with a nutritious start to their day."
To support the launch of this innovative new line, the brand has partnered with Richard Karn, famous for his role as Al Borland on the ‘90s sitcomHome Improvement, for a series of breakfast makeovers in Knoxville and Des Moines, Iowa. Richard will swap consumers' ordinary breakfasts forHormel® CompleatsTM breakfast, helping commuters start their day with a filling and tasty meal.
The Hormel® CompleatsTM breakfast line is just the latest innovative addition to the already strong Hormel® Compleats® lineup, which includes more than 40 varieties across several meal occasions, including lunch, dinner, and kids meals. Now offered in grocery stores nationwide and conveniently located in the soup and pasta aisle, Hormel® CompleatsTM breakfast is available at a suggested retail price of $2.18 - $2.99.

Original source: Hormel Foods