US: Hormel launches Jennie-O taco kit

By Katy Askew | 12 October 2012

Hormel Foods is preparing to launch Jennie-O Turkey Tacos Mini Soft Taco Kits in a bid to appeal to US consumers looking for a "better-for-you" snack or light meal.

"At Jennie-O, we understand people want quick and easy solutions to make it easy to eat well," said Wendy Benson, associate product manager at Jennie-O Turkey Store. "We created Turkey Taco kits to provide a convenient, great tasting, better-for-you turkey mini meal option from a brand that consumers trust."

With an RRP of US$5.99 each kit includes cooked and seasoned ground turkey, cheese and four flour tortillas. The kits will be available in stores throughout the US from mid-October.

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JENNIE-O TURKEY STORE MEETS CONSUMER DEMAND FOR MINI MEALS, QUICK SNACKS WITH NEW TURKEY CONVENIENCE ITEMS
JENNIE-O® Turkey Tacos Mini SoftTaco Kits to Launch Fall 2012; JENNIE-O Turkey Nachos Now Available in New Packaging

WILLMAR, Minn., (Oct. 11, 2012) - As average Americans become increasingly busy, more and more are reaching for snacks or "mini meals" throughout the day. New Turkey Tacos, in a Mini Soft Taco Kit, from Jennie-O offer consumers a convenient way to grab a better-for-you bite when time is limited.

JENNIE-O® Turkey Tacos Mini Soft Taco Kits are ideal for the 40 percent of Americans who prefer to eat snack foods throughout the day versus sitting down for breakfast, lunch and dinner, as well as the 53 percent of Americans who eat snack foods as dinner, according to a Kelton Research snack-related survey.1

"At Jennie-O, we understand people want quick and easy solutions to make it easy to eat well," said Wendy Benson, associate product manager at Jennie-O Turkey Store. "We created Turkey Taco kits to provide a convenient, great tasting, better-for-you turkey mini meal option from a brand that consumers trust."
From Box to Bite in Less Than Two Minutes Jennie-O consumer research indicated that one of the most popular uses for ground turkey meat is to make turkey tacos. The Mini Soft Taco Kits allow for the ultimate in convenience.

Each JENNIE-O ® Turkey Tacos Mini Soft Taco Kit includes: · Six ounces of fully cooked, taco-seasoned ground turkey in sauce · Eight 4-inch flour tortillas · Three ounces of shredded cheese

The suggested retail price is $5.99. TurkeyTaco kits began shipping to retailers in September and will hit shelves in mid-October 2012. The product is delivered with a 50-day shelf life.

A New Look For Nachos JENNIE-O® Turkey Nachos Mini Nacho Kit, introduced in 2011 as part of the brand's fully cooked turkey snack and appetizer line, recently received a fresh look to the product's packaging. The exterior cardboard sleeve more prominently reflects the JENNIE-O® brand - leveraging the green and white color scheme that consumers recognize - and prominently calls out turkey as the main ingredient.

Beneath the exterior packaging, the ground turkey comes in an easier-to-use microwavable cup, replacing the previouslyused plastic pouch. The updated packaging allows for easier assembly of thenachos and more complete usage of the nacho meat.

Each JENNIE-O® Turkey Nachos Mini Nacho Kit includes: · Six ounces of fully cooked, taco-seasoned ground turkey in sauce · Four ounces of corn tortilla chips · Three ounces of shredded cheese

JENNIE-O® Turkey Nachos in improved packaging are now available at retail locations across the country. The suggested retail price is $5.99.
For more information on JENNIE-O® Turkey Tacos and JENNIE-O® Turkey Nachos, visit JennieO.com or SwitchToTurkey.com.

Original source: Hormel Foods

Sectors: Chilled foods, NPD & innovation

Companies: Hormel Foods

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