Hormel Foods has taken Skippy Peanut Butter into the snacking arena

Hormel Foods has taken Skippy Peanut Butter into the snacking arena

Hormel Foods is expanding its peanut butter brand Skippy in the US with the launch of bite-size snacks.

The "portable" Skippy P.B. Bites feature a crunchy centre and soft peanut butter coating.

Hormel said the product offered parents an "easy, quick and nutritious snack option to satisfy kids' after-school hunger".

"We know consumers are looking for protein-rich snack options that are also quick and convenient to meet an on-the-go lifestyle," Luis Marconi, vice president of grocery products marketing at Hormel, said. "Continuing our commitment to innovation and taking peanut butter beyond the jar, we are excited about Skippy P.B. Bites – an easy, satisfying peanut buttery snack with no preparation or refrigeration required."  

Skippy P.B. Bites are available in two variants: pretzel and double peanut butter. They offer five grams of protein per serving.

"We recognise the growing demand for single-portion, portable snacks and the role that peanut butter plays in the snacking world," Michael Guanella, senior brand manager at Hormel, added. "As a convenient, fun and nutritious snack option, Skippy P.B. Bites were created to meet this demand and satisfy the snacking needs of peanut butter-loving consumers, anywhere, anytime."

Skippy P.B. Bites are available in supermarkets and convenience stores nationwide in the peanut butter aisle, with a suggested retail price of US$2.89 to $3.19.

Hormel acquired Skippy from Unilever in a deal worth US$700m in 2013.