Hostess has introduced new products targeting the "all day snacker"

Hostess has introduced new products targeting the "all day snacker"

Hostess Brands LLC, the US baker, has launched a selection of baked goods, designed to target the "all day snackers".

The company has introduced Danish pastries and Jumbo Muffins to its portfolio, as well as adding to its Donettes line.

"Given the growth in snacking and consumers' tastes for satiating, sweet snacks at all hours of the day, the Danish Pastries, Jumbo Muffins, and Glazed Donettes are strategic product line additions," said Andy Jacobs, chief customer officer at Hostess. "Hostess has been driving the sweet baked goods category growth with a focus on both breakfast and all-day snacking."

All products will be available nationwide in single-serve packs for an RSP of US$1.79 from January.

Show the press release

LAS VEGAS--(BUSINESS WIRE)--With a continued focus on expanding its convenience store offerings, Hostess Brands debuted eight new single-serve breakfast treats today at the annual NACS Show in Las Vegas to an audience of several hundred convenience retailers. The following items will be sold in individual single serve packs for a suggested retail price of $1.79 nationwide at convenience stores, grocery, drug, dollar and mass retail outlets starting in January 2015:

“Given the growth in snacking and consumers’ tastes for satiating, sweet snacks at all hours of the day, the Danish Pastries, Jumbo Muffins, and Glazed Donettes are strategic product line additions”

  • Four new 5.0 ounce Danish Pastries available in Apple, Berries & Cheese, Cheese and Chocolate;
  • Three new 5.5 ounce Jumbo Muffins available in Banana Nut, Blueberry, and Chocolate Chip; and
  • One new 3.7 ounce donut item available in Glazed Donettes

“Given the growth in snacking and consumers’ tastes for satiating, sweet snacks at all hours of the day, the Danish Pastries, Jumbo Muffins, and Glazed Donettes are strategic product line additions,” said Andy Jacobs, SVP and Chief Customer Officer, Hostess Brands, LLC. “Hostess has been driving the sweet baked goods category growth with a focus on both breakfast and all-day snacking. Our new items complement our existing breakfast line of top-selling Donettes, Coffee Cakes, Honey Buns and Cinnamon Rolls.”

In addition, the company has launched its new Hostess Partner Program, a strategic trade initiative designed to ensure continued and accelerated category growth following the acclaimed comeback of the iconic Hostess product line.

“Our new Hostess Partner Program provides incentives to our C-store retail partners that are proven to deliver significant incremental growth for the sweet baked goods category,” added Jacobs.

Original source: Hostess Brands