A new Atlanta-based restaurant chain, HOTTIES, has been launched to compete directly with Krispy Kreme and Starbucks for a share of the hot doughnuts, coffees and desserts market. HOTTIES claims to offer "the hottest products in food service", a rolling stock and wide variety of hot doughnuts and coffees. It also offers a daily choice of 60 desserts, which it claims will "enable restaurants to generate bakery sales all day".