USA: New PROMAR Study Looks at Opportunities for U.S. Food and Agriculture Trade With Cuba: House Decision Brings U.S. Trade with Cuba One Step Closer
The recent decision by House leaders to propose the easing of U.S. restrictions on sales of food and medicine to Cuba suggests that the 38-year old U.S. embargo is headed towards major change. For U.S. farmers, agricultural trade associations, food and beverage manufacturers, ag input companies and commodity processors and traders, this move is especially significant because it means that U.S. food and agricultural markets could gain access to an additional 11 million people just 90 miles from Florida."With the passing of this bill, the U.S. food and agriculture industries will get the chance to tackle a market that is already attracting investors from all around the world," notes Tom Earley, PROMAR International's executive vice president. "U.S. firms should be aware of the opportunities that exist in Cuba."PROMAR is currently working on a multi-client study identifying these opportunities. The project covers topics such as the condition of today's Cuban economy, how the country's food and agricultural markets operate, foreign investment and business alliances that have been formed to date and where the niches might be for U.S. firms within Cuba's markets. It also looks at the potential implications of Cuban exports of sugar, citrus and other products to the U.S. market. The study will be completed in September 2000 with a pre-publication cost of $8,800 and a full price of $9,500. A study brochure can be viewed on the PROMAR website at
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Interview: Sir Kensington's on sale to Unilever
- Analysis: Post discusses rationale for Weetabix
- Who will buy Danone's Stonyfield business?
- Interview: "Disruptive" snack brand Hippeas
- Column: Why snacking is the new meal
- Unilever buys US condiments maker Sir Kensington's
- Ice cream helps Unilever sales, food flat
- Nestle organic growth slows but beats expectations
- Suntory to offload Australia, New Zealand foods
- Dairy dampens Danone in Q1