USA: New PROMAR Study Looks at Opportunities for U.S. Food and Agriculture Trade With Cuba: House Decision Brings U.S. Trade with Cuba One Step Closer
The recent decision by House leaders to propose the easing of U.S. restrictions on sales of food and medicine to Cuba suggests that the 38-year old U.S. embargo is headed towards major change. For U.S. farmers, agricultural trade associations, food and beverage manufacturers, ag input companies and commodity processors and traders, this move is especially significant because it means that U.S. food and agricultural markets could gain access to an additional 11 million people just 90 miles from Florida."With the passing of this bill, the U.S. food and agriculture industries will get the chance to tackle a market that is already attracting investors from all around the world," notes Tom Earley, PROMAR International's executive vice president. "U.S. firms should be aware of the opportunities that exist in Cuba."PROMAR is currently working on a multi-client study identifying these opportunities. The project covers topics such as the condition of today's Cuban economy, how the country's food and agricultural markets operate, foreign investment and business alliances that have been formed to date and where the niches might be for U.S. firms within Cuba's markets. It also looks at the potential implications of Cuban exports of sugar, citrus and other products to the U.S. market. The study will be completed in September 2000 with a pre-publication cost of $8,800 and a full price of $9,500. A study brochure can be viewed on the PROMAR website at
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- General Mills sales woes continue - analysis
- Interview: The Soulfull Project's mission
- Post Holdings 'close to acquiring Weetabix'
- Kraft Heinz cuts jobs in US, Canada
- Recipe-kit firm HelloFresh launches into UK retail
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action