UK: Iceland to revise role of BOGOFs, meal deals, as sales share unsustainable
UK frozen food giant Iceland has revealed that it will be revising the future role of price promotions, BOGOFs (buy one get one free) and meal deals within its retail outlets. Speaking at an Institute of Grocery Distribution (IGD) trade briefing in London yesterday [Tuesday], Iceland buying director Karl Martin explained that it was essential that the group readdress the balance with regard to the amount of sales driven by deals.
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