SWEDEN: Ikea - Swedish for furniture and food (COMMENT)
By: Datamonitor | 8 July 2005
Following the success of its in-store restaurants and food markets, furniture retailer Ikea is planning to offer private label products in its outlets from next year. The strategy of product diversification reflects that of the large mainstream food retailers. Ikea's specialist Swedish food offerings and its near cult status among consumers should make for a successful venture.
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Following the success of its in-store restaurants and food markets, furniture retailer Ikea is planning to offer private label products in its outlets from next year. The strategy of product diversification reflects that of the large mainstream food retailers. Ikea's specialist Swedish food offerings and its near cult status among consumers should make for a successful venture.
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