UK cheese maker Ilchester Cheese Co has relaunched its first ever product to celebrate its 40th anniversary. Original Ilchester Beer Cheese was launched in 1962, when its alcohol content stirred a hefty protest among teetotallers, with ten million consumers boycotting the product. This was despite the fact that one would have had to eat over 20 pounds of the cheese in order to consume the equivalent of one pint of beer, said Ilchester's commercial director Melvin Glynn.