ISRAEL: Impulse driving 75% of supermarket sales
A survey by Israel's leading food chain Blue Square shows that 75% of the purchases at the supermarket "are unplanned and based on the reaction of senses and scent," according to Blue Square CEO Yoram Dar. The survey shows that 60% of the purchases are made at the shop's sales points, and that despite having a prepared list of items to buy, "customers do not list the products by brand but rather by category." Choosing the brand is usually done near the shelf, "hence an efficient category-management procedure emphasises a suitable and attractive presentation of the product, which in turn increase the unplanned, impulse purchase habit by customers."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- General Mills sales woes continue - analysis
- US food next wave on display at Winter Fancy Food
- Comment: Meal kits in US - don't believe the hype
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Fonterra cuts earnings forecast