A ten-point plan aimed at revitalising the UK's red meat supply chain was unveiled yesterday [Thursday] at a conference in London. The plan was drawn up by the Industry Forum for Red Meat, which was created in June 2001 to help improve the ability of the British red meat industry to satisfy consumer requirements at home and abroad. To do so, it needs to improve its competitiveness and the quality of the products it offers, and thus its profitability.