UK: Innocent moves into food with veggie snacks
Innocent, the UK beverage firm, has made its first push into food with the launch of a range of vegetable snack pots.
The company has unveiled Innocent Veg Pots, a range of four products that the firm said will help consumers get three of their daily portions of vegetables.
"Over two thirds of us aren't hitting our five-a-day and we all struggle to find meals that are good to eat, but also healthy and quick," said Innocent co-founder Richard Reed. "Veg pots are exactly the kind of thing that we'd want to eat, and we think that consumers will agree."
The range, which includes Thai coconut curry with soya beans, pak choi and wild rice, went on sale in Waitrose stores yesterday (8 September) and will be rolled out other retailers next month. The products have an RRP of GBP3.49.
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