UK: Innovation, value key to fight own-label - Kellogg

By: just-food.com | 19 June 2009

New products and offering consumers more value are key to fighting the growth of private label in the UK, cereal giant Kellogg claimed today (19 June).

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New products and offering consumers more value are key to fighting the growth of private label in the UK, cereal giant Kellogg claimed today (19 June).

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