FRANCE: Intermarche takes aim at rivals with ad campaign
By: Stuart Todd | 1 September 2011
French retailer Intermarché has launched a marketing campaign that offers to refund the price difference on 250 national brands if customers find them cheaper at its rivals.
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French retailer Intermarché has launched a marketing campaign that offers to refund the price difference on 250 national brands if customers find them cheaper at its rivals.
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