A guide for food companies researching innovating biotechnology products has been produced by the International Chamber of Commerce; the organisation wants to alert businesses to the potential pitfalls of bringing biotech foods to market. The ICC's Global Roadmap for Modern Biotechnology also advises government regulators on how to promote success in the sector. It focuses on the promotion of innovation, building consumer trust and health and environmental issues. Said an ICC statement: "This in-depth study articulates business and government views clearly and concisely and pinpoints areas of controversy as crucial decisions are taken."