UK/GERMANY: Intersnack acquires United Biscuits salty snack brands

By Katy Askew | 5 December 2012

Intersnack takes control of KP Snacks

Intersnack takes control of KP Snacks

Intersnack has reached a deal to acquire the snack unit of United Biscuits for an undisclosed sum. 

The privately-held German snack group will take control of KP Snacks, the UK's second-largest snack business with an annual turnover of GBP280m (US$451.1m). The transaction includes various brands, such as McCoy's, Hula Hoops, KP Nuts and Skips and dramatically increases Intersnack's exposure to the UK market. Intersnack UK generates a turnover of approximately GBP80m.

UB will retain ownership of its baked bagged snack brands, including Twiglets and Mini Cheddars, as these are manufactured at the company's biscuit production plants.

Intersnack, a pan-European snack manufacturer, said KP Snacks was a "good fit" for its UK business as it is focused on savoury snacks. The company said it would look to grow its operations in the UK and indicated it would consider extending the KP Snack brands into new markets. 

Maarten Leerdam, executive chairman of Intersnack, said: "Intersnack is a strong believer in the power of iconic, local hero brands, and we aim to leverage these strengths for further expansion. As a privately owned company, we operate our business with a long-term view. As such, the joint know-how of KP Snacks and Intersnack will drive the development of these iconic brands."  

UB's private-equity owners, Blackstone and PAI Partners, put its salty snack arm of on the block earlier this year. At the time, sources indicated the move would allow the investors to "unlock" the value of the company and suggested the biscuits and snack units would operate more effectively on a stand alone basis. 

Commenting on the move today, David Fish, UB chairman, again insisted splitting the business would strengthen both the snack and biscuit businesses.

"This exciting deal ensures that the KP brands continue as part of a major European Snacks business, which gives them the scale and support needed in a competitive market place. It also allows UB to concentrate its attention solely on continuing to develop and grow its baked biscuit and snack product range," he said. 

The deal is expected to close in the first quarter of 2013.

For an interview with Intersnack international marketing director Bernd ter Glane on the acquisition, click here.

Show the press release

KP Snacks to become part of European Intersnack Group  

·        United Biscuits sells KP Snacks business - Combination with Intersnack perfect fit for growth ·        David Fish, UB Group Non Executive Chairman: "This deal ensures that the KP brands continue as part of a major European Snacks business" ·        Maarten Leerdam, Intersnack's Executive Chairman: "We believe in the power of iconic, local hero brands, and we aim to leverage these strengths for further expansion." 

Intersnack Group ("Intersnack") and United Biscuits ("UB" - owned by Blackstone and PAI Partners), jointly, today announced that both parties have signed an agreement for Intersnack to acquire KP Snacks, UB's snacks unit, from UB for an undisclosed sum. Intersnack and KP Snacks together will combine their unrivalled market expertise to further develop KP Snacks' brands and explore new markets. The transaction is expected to close during the first quarter of 2013.

KP Snacks is the number two snack manufacturer in the UK and famous for its iconic brands, including McCoy's, Hula Hoops, KP Nuts, Space Raiders, Nik Naks, Wheat Crunchies, Skips, Phileas Fogg, Discos, Roysters, Choc Dips, Brannigans, Frisps, KP Crisps, KP Mini Chips and Cheese Footballs. In addition to these brands, the transaction includes, among other assets, KP's UK manufacturing facilities and a head office. UB will retain ownership of its baked bagged snack brands manufactured in its biscuit factories including Mini Cheddars and Twiglets. 
With an annual turnover of £280m (€346m), KP Snacks has shown consistent top and bottom line growth over the last five years. The company employs approximately 1,500 people. This combination brings together two companies with long-standing history and creates a strong alliance with combined net sales of more than £1.7bn (€2.1bn) and 8,000 employees. 
Maarten Leerdam, Executive Chairman of Intersnack, says: "We are very pleased to be teaming up with KP Snacks, which represents a strong and highly complementary fit with the Intersnack family of leading businesses throughout Europe. Intersnack is a strong believer in the power of iconic, local hero brands, and we aim to leverage these strengths for further expansion. As a privately owned company, we operate our business with a long-term view. As such, the joint know-how of KP Snacks and Intersnack will drive the development of these iconic brands." 
David Fish, UB Group Non Executive Chairman, says: "KP Snacks is an excellent fit into Intersnack's existing operations. This exciting deal ensures that the KP brands continue as part of a major European Snacks business, which gives them the scale and support needed in a competitive market place.  It also allows UB to concentrate its attention solely on continuing to develop and grow its baked biscuit and snack product range." 
The UK market is the largest and most innovative snack market in Europe. Further expansion in this market remains a key priority for Intersnack. "We appreciate the significance of acquiring a part of British heritage and the proposed transaction reflects our goal to accelerate the transformation of Intersnack's strategic position in the UK. We look forward to working with the existing KP Snacks management team and employees to leverage this opportunity," said Leerdam. 
Intersnack looks back at 44 years of successful history in the savoury snack business and has successfully acquired several companies in recent years. Intersnack, with Maarten Leerdam, Klaus Koester, Stephan Kuehne, and Johan van Winkel as its management board, strongly believes in maintaining local management and local production. It employs an operating model in which its individual companies are responsible for generating long-term value. This reflects Intersnack's policy to work as closely as possible in the markets where the company is active. 
In the UK, Intersnack has consequently built up its presence through a mix of organic growth and acquisitions. Intersnack UK, with a turnover of approx £80m (€100m), offers a complementary fit with KP Snacks as the business is solely focused on savoury snacks, with brands such as Pom-Bear, Penn State and Percy Dalton's. The competence and knowledge KP Snacks brings into the alliance will support the joint growth potential.
  United Biscuits were advised on the deal by Credit Suisse and Freshfields Bruckhaus Deringer LLP.  KP Snacks were advised by Centerview Partners. Goldman Sachs, Ernst & Young and McDermott, Will & Emery LLP are acting as advisors to Intersnack Group. The acquisition will be funded with a combination of shareholder equity and fully underwritten bank debt, provided by Commerzbank AG, HSBC Trinkaus & Burkhardt, HSBC Bank plc. and UniCredit Bank AG. The bank debt will be syndicated to a wider bank group. Intersnack Group will remain an investment grade company.

Original source: Intersnack and United Biscuits

Sectors: Bakery, Mergers & acquisitions, Snacks

Companies: Intersnack, United Biscuits

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