US wholesale baker Interstate Bakeries (IBC) has announced reorganisation plans aimed at focusing more on building its branded product lines from a more centralised organisation in order to increase profitability.

The company said that as national customers are demanding consistent pricing, products and service, the industry is shifting to more centralised management structures.

"This is the new IBC," said James Elsesser, IBC's chief executive officer. "Our entire management team is committed to this restructuring plan. Its purpose is to make us more nimble, more consumer and customer focused, more cost conscious and, we hope, more profitable."

As focus shifts to branded products, the company said there will be a corresponding decrease in emphasis on regional or local private label products.

"We have highly recognised national and regional brands with strong customer loyalty," Elsesser said. "We intend to build our brands and focus on higher-margin products in our portfolio."