USA: Interstate made unsubstantiated health claims about Wonder Bread
The US Federal Trade Commission (FTC) has warned advertisers not to make health claims they cannot substantiate following a case with Interstate Bakeries, the manufacturer behind Wonder Bread. Interstate Bakeries' Wonder Bread product is marketed on health benefits as well as taste and value. The group has long flaunted the role of the vitamins and minerals it contains in helping children grow strong, but the disputed claim argued that Wonder Bread contained added calcium that could improve children's brain function and memory.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- Comment: Meal kits in US - don't believe the hype
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- Kraft Heinz cuts jobs in US, Canada
- Mondelez set for union crosshairs next week
- Brazil seeks to cool concerns over meat probe
- Lactalis fails to hit threshold to delist Parmalat
- US meal delivery service Blue Apron buys BN Ranch