US: Irish Dairy Board launches Kerrygold Skellig cheese
By Katy Askew | 15 March 2013
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Skelllig launched in US |
The Irish Dairy Board has launched a sweet cheddar cheese, Kerrygold Skellig, into supermarkets and speciality stores in the US.
The company said the distinctively "fruity" cheese has been introduced to the US market in anticipation the "sweet" cheeses will grow in popularity in the market.
"The trend in the UK and the rest of Europe is shifting towards a sweet Cheddar," said Roisin Hennerty, president of The IDB's US consumer foods business. "Brand research abroad shows consumers favour sweeter cheddars over more traditional cheddars and we expect a similar taste evolution to occur in the States. Skellig captures the flavour profile that is in demand in Europe."
Kerrygold Skellig will be available from this month at major supermarkets and speciality stores, the company said.
Irish Dairy Board Introduces Kerrygold Skellig Cheese
New Sweet Cheddar Variety Follows European Trend
The Irish Dairy Board is introducing Kerrygold Skellig, a sweet Cheddar cheese, to supermarkets and specialty stores across the U.S. A popular Cheddar variety in the U.K., Kerrygold's sweet Cheddar is a complex cheese with a firm yet creamy texture, a distinct nuttiness and sweet apple notes. The cheese is not "sweet" as sugar is sweet, but describes an intensely flavorful, high-umami quality.
"The first thing you notice is how creamy it is," explained Laura Werlin , a James Beard Foundation Cookbook Award winner and one of the country's foremost authorities on cheese, in her tasting notes for Skellig. "This is followed by fruity, almost apple-like flavors with a decided sweetness. That's then chased with light brown butter and nutty flavors and an ever-so-slight sharpness on the finish. Altogether, it's an amazing experience."
Kerrygold is introducing Skellig in anticipation of a European trend the company expects will catch on in the U.S. "The trend in the U.K. and the rest of Europe is shifting towards a sweet Cheddar," said Roisin Hennerty , President of the U.S. Consumer Foods business. "Brand research abroad shows consumers favor sweeter Cheddars over more traditional Cheddars and we expect a similar taste evolution to occur in the States. Skellig captures the flavor profile that is in demand in Europe."
Like all Kerrygold cheeses and butters, Skellig is made in Ireland with milk from grass-fed cows that are free of artificial growth hormones. The cows are raised on small family farms, with an average herd size of 60.
Format: Kerrygold Skellig will be available in 7-ounce parchment packages.
Uses: A deliciously complex cheese, Skellig can be used to add seductive flavor to any culinary applications for Cheddar. Serve it as part of a cheese board. Thread small cubes on skewers alternating with dates or dried figs. Shred it on salads or melt it over a burger.
Availability: Kerrygold Skellig will be available beginning in March at major supermarkets and specialty stores. For specific information about distribution, contact Molly O'Loughlin (moloughlin@idbusa.com or 847-492-8331).
Original source: The Irish Dairy Board
Sectors: Dairy, NPD & innovation
Companies: Kerrygold
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US: Irish Dairy Board launches Kerrygold Skellig cheese
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