US: Irish Dairy Board launches Kerrygold Skellig cheese

By Katy Askew | 15 March 2013

Skelllig launched in US

Skelllig launched in US

The Irish Dairy Board has launched a sweet cheddar cheese, Kerrygold Skellig, into supermarkets and speciality stores in the US.

The company said the distinctively "fruity" cheese has been introduced to the US market in anticipation the "sweet" cheeses will grow in popularity in the market.

"The trend in the UK and the rest of Europe is shifting towards a sweet Cheddar," said Roisin Hennerty, president of The IDB's US consumer foods business. "Brand research abroad shows consumers favour sweeter cheddars over more traditional cheddars and we expect a similar taste evolution to occur in the States. Skellig captures the flavour profile that is in demand in Europe."

Kerrygold Skellig will be available from this month at major supermarkets and speciality stores, the company said.

Show the press release

 

Irish Dairy Board Introduces Kerrygold Skellig Cheese

New Sweet Cheddar Variety Follows European Trend

The Irish Dairy Board is introducing Kerrygold Skellig, a sweet Cheddar cheese, to supermarkets and specialty stores across the U.S. A popular Cheddar variety in the U.K., Kerrygold's sweet Cheddar is a complex cheese with a firm yet creamy texture, a distinct nuttiness and sweet apple notes. The cheese is not "sweet" as sugar is sweet, but describes an intensely flavorful, high-umami quality.

"The first thing you notice is how creamy it is," explained Laura Werlin , a James Beard Foundation Cookbook Award winner and one of the country's foremost authorities on cheese, in her tasting notes for Skellig. "This is followed by fruity, almost apple-like flavors with a decided sweetness. That's then chased with light brown butter and nutty flavors and an ever-so-slight sharpness on the finish. Altogether, it's an amazing experience."

Kerrygold is introducing Skellig in anticipation of a European trend the company expects will catch on in the U.S. "The trend in the U.K. and the rest of Europe is shifting towards a sweet Cheddar," said Roisin Hennerty , President of the U.S. Consumer Foods business. "Brand research abroad shows consumers favor sweeter Cheddars over more traditional Cheddars and we expect a similar taste evolution to occur in the States. Skellig captures the flavor profile that is in demand in Europe."
Like all Kerrygold cheeses and butters, Skellig is made in Ireland with milk from grass-fed cows that are free of artificial growth hormones. The cows are raised on small family farms, with an average herd size of 60.

Format: Kerrygold Skellig will be available in 7-ounce parchment packages.

Uses: A deliciously complex cheese, Skellig can be used to add seductive flavor to any culinary applications for Cheddar. Serve it as part of a cheese board. Thread small cubes on skewers alternating with dates or dried figs. Shred it on salads or melt it over a burger.

Availability: Kerrygold Skellig will be available beginning in March at major supermarkets and specialty stores. For specific information about distribution, contact Molly O'Loughlin (moloughlin@idbusa.com or 847-492-8331).

 

Original source: The Irish Dairy Board

Sectors: Dairy, NPD & innovation

Companies: Kerrygold

There are currently no comments on this article

Be the first to comment on this article

Related research

Dairy Food market in Hungary - Product Launch Almanac 2010

Datamonitor’s dairy food market in Hungary – Product Launch Almanac 2010 provides a complete guide to new product launches in Hungarian dairy food market since October 2009, This report includes detailed data on products including Package Type, Packa...

Dairy Food market in Czech republic - Product Launch Almanac 2010

Datamonitor’s dairy food market in the Czech Republic – Product Launch Almanac 2010 provides a complete guide to new product launches in the Czech Republican dairy food market since October 2009, This report includes detailed data on products includi...

Dairy Food in Eastern Europe – Product Launch Quarterly

Datamonitor’s Dairy food in Eastern Europe – Product Launch Quarterly provides a complete guide to new product launches in the Eastern Europe Dairy food market in Q3 2010. This report provides product information in terms of # SKUs, and includes deta...

Related articles

IRELAND: FY profits up at The Irish Dairy Board

The Irish Dairy Board saw profits increase in 2012 on the back of higher revenue boosted by a 7% increase in branded sales volumes.

NETHERLANDS: Branded cheese, baby food boost FrieslandCampina

FrieslandCampina has booked higher sales and profits as the Dutch dairy giant benefited from an increased focus on infant nutrition and branded cheese.

The just-food interview - Arla Foods CFO Frederik Lotz

European dairy processor Arla Foods had a bumper 2012, with sales and profits up. And its operations in emerging markets played a part in boosting its top and bottom lines. Dean Best spoke with Arla CFO Frederik Lotz about the company's ambitions in emerging markets as it battles stiff competition for rising dairy consumption in markets like China from its European peers.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page