UK: Isabel's Cuisine extends gluten-free line
By Michelle Russell | 18 December 2012
 |
The new products will be on available from January from Asda and Ocado |
UK food manufacturer Isabel's Cuisine is to extend its range of gluten-free products with the launch of a bakery pre-mix line.
The company said it is hoping to strengthen its share of the gluten-free market with the launch, which comprises pizza base mixes and Yorkshire pudding mixes, special flour blends and baking aids including Xantham Gum.
"The company has seen significant growth since we launched in 2005," founder Isabel Gordon said. "Our aim from the outset was to revive gluten free home-baking, offering coeliacs a more exciting and convenient range of home-bake products that are quick and easy to use, healthier and tastier than the usual offerings".
The new products will be available from January from Asda and Ocado, in addition to independent retailers.
sabel's Cuisine Ltd, the UKs leading producer of natural, gluten-free mixes, is aiming to further strengthen its share of the gluten free baking market.
With a reported 50% of the UK population suffering from food intolerances,
the ‘Isabel's' brand will evolve to reflect the company's new positioning within the competitive ‘free from' sector. Modern, fresh and highly informative packaging has been created by food branding specialists Brand Britain. The new look has been designed to clearly highlight the nutritional benefits of the products and to appeal to consumers wanting better, more natural gluten free solutions.
Founder, Isabel Gordon commented: "the company has seen significant growth since we launched in 2005. Our aim from the outset was to revive gluten free home-baking, offering coeliacs a more exciting and convenient range of home-bake products that are quick and easy to use, healthier and tastier than the usual offerings".
The new ranges contain a blend of specialist ingredients from South America, creating a unique synergy that not only taste delicious but also offer the gluten-like texture of traditional gluten products.
Products set to launch will include a pre-mix range including pizza base mixes and Yorkshire pudding mixes, special flour blends, baking aids including Xantham Gum, (an essential thickener for gluten free baking), baking powder and GF baking fix for those who prefer not to use xanthan gum.
All products will be on shelf from January 2013 in leading UK stockists including ASDA and Ocado and will also be available to independent retailers' nationwide from Suma Wholefoods.
Original source: Isabel's Cuisine
Sectors: Bakery, NPD & innovation
View next/previous articles
18 Dec 2012 -
Currently reading -
UK: Isabel's Cuisine extends gluten-free line
17 Dec 2012 -
Related research
Asda | Verdict Company Briefing
A one-stop destination for unique data and opinion on Asda's food & grocery, clothing & footwear and electricals offer. We assess its performance, strategic direction and provide Verdict's view on its future....
Asda Stores Limited - SWOT, Strategy and Corporate Finance Report
Asda Stores Limited - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and...
Asda UK: Consumer Profile is the result of Canadean’s extensive online consumer survey Asda in the UK, presenting uniquely detailed data on Asda’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the ...
Related articles
Editor's choice: the highlights on just-food last week
After UK organic baby food firm Ella's Kitchen was snapped up by a US buyer a fortnight ago, last week a peer across the pond revealed it agreed to sell to Danone, representing the Aptamil and Cow & Gate owner's move into the category.
Quote, unquote: just-food's week in words
The week ended on a high note for Morrisons last week after it announced a venture to launch into the online channel with Ocado. The deal has again fuelled speculation that the deal could upset Ocado's current arrangement with Waitrose. Other deals this week included the acquisition of US baby food firm Happy Family by Danone. just-food also spoke with founder of Amy's Kitchen, Amy Berliner about its growth plans.
UPDATE 3: UK: Morrisons chief Philips hails "low-risk" Ocado deal
Morrisons chief executive Dalton Philips today (17 May) claimed the UK grocer's venture to launch into the online channel with Ocado was a "great deal" for shareholders and consumers.
There are currently no comments on this article
Be the first to comment on this article