UK: Isabel's Cuisine extends gluten-free line

By Michelle Russell | 18 December 2012

The new products will be on available from January from Asda and Ocado

The new products will be on available from January from Asda and Ocado

UK food manufacturer Isabel's Cuisine is to extend its range of gluten-free products with the launch of a bakery pre-mix line.

The company said it is hoping to strengthen its share of the gluten-free market with the launch, which comprises pizza base mixes and Yorkshire pudding mixes, special flour blends and baking aids including Xantham Gum.

"The company has seen significant growth since we launched in 2005," founder Isabel Gordon said. "Our aim from the outset was to revive gluten free home-baking, offering coeliacs a more exciting and convenient range of home-bake products that are quick and easy to use, healthier and tastier than the usual offerings".

The new products will be available from January from Asda and Ocado, in addition to independent retailers.

Show the press release

sabel's Cuisine Ltd, the UKs leading producer of natural, gluten-free mixes, is aiming to further strengthen its share of the gluten free baking market.

With a reported 50% of the UK population suffering from food intolerances,
the ‘Isabel's' brand will evolve to reflect the company's new positioning within the competitive ‘free from' sector. Modern, fresh and highly informative packaging has been created by food branding specialists Brand Britain. The new look has been designed to clearly highlight the nutritional benefits of the products and to appeal to consumers wanting better, more natural gluten free solutions.

Founder, Isabel Gordon commented: "the company has seen significant growth since we launched in 2005. Our aim from the outset was to revive gluten free home-baking, offering coeliacs a more exciting and convenient range of home-bake products that are quick and easy to use, healthier and tastier than the usual offerings".

The new ranges contain a blend of specialist ingredients from South America, creating a unique synergy that not only taste delicious but also offer the gluten-like texture of traditional gluten products.
Products set to launch will include a pre-mix range including pizza base mixes and Yorkshire pudding mixes, special flour blends, baking aids including Xantham Gum, (an essential thickener for gluten free baking), baking powder and GF baking fix for those who prefer not to use xanthan gum.

All products will be on shelf from January 2013 in leading UK stockists including ASDA and Ocado and will also be available to independent retailers' nationwide from Suma Wholefoods.

 

Original source: Isabel's Cuisine

Sectors: Bakery, NPD & innovation

Companies: Asda, Ocado

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