Japan Tobacco has today (4 March) looked to reassure consumers of its seriousness in promoting food safety in the wake of last month's poisoned dumplings scandal.

The tobacco maker is looking to up its presence in the food business but suffered a knock to its reputation last month amid claims that ten Japanese fell ill after eating poisoned Chinese dumplings sold by the cigarette maker.

The company outlined a series of measures that it said would "secure food safety and prevent similar incidents from occurring in the future".

Among the measures, Japan Tobacco said it would step up its food safety inspections and had conducted an audit of its co-packers and suppliers in China.

The company has also created a new corporate position to monitor the company's food safety management systems.

Japan Tobacco hopes the measures will help restore its standing among consumers in the aftermath of the dumping scare.

The scare torpedoed Japan Tobacco's plans to merge its frozen food business with Japan's Nissin Food Products Co.

Nevertheless, Japan Tobacco decided to press on with its bid to make Japanese frozen food business Katokichi a wholly-owned subsidiary of the company.