UK canned seafood firm John West has announced the appointment of Andrew Gidden as sales and trade marketing general manager, effective immediately.

Gidden's new role includes responsibility for John West's commercial focus.

"He will assume responsibility for the Sales and Trade Marketing teams driving sales of all branded seafood in the UK, and he will play the key role in managing our relationships with our key accounts," said Ian Meadows, John West's Western Europe and seafood business director.