UK: Jordans muesli gets new look
Natural cereal company Jordans is relaunching its muesli range with the addition of a new variant.
Improved recipes, a re-design and the addition of Fruity Fibre to its muesli line-up, are all part of a GBP3m (US$5.9m) investment the cereal company is making in its brand.
The re-design will see the muesli range move from bagged packaging to a recycled gable-box format.
"Consumers' expectations are evolving fast and we need to adapt our communication to fit with them," said Jordans marketing & innovation director, Carol Welch. "We have taken time out to make sure we present our values in a way that really engages people and the results have been fantastically well-received."
The marketing campaign will consist of advertising, sampling, online and PR support throughout 2008.
In addition to the pack designs, the company said that some of the muesli blends have been "improved" with the addition of a Fruity Fibre variant.
The new range will be available from October and comprises of Fruit & Nut, Tropical, Nut & Seed, Super Berry, Natural, Fruity Fibre and Organic.
Food manufacturers who supply retail chains in Slovakia will be protected against "unfair conditions in contracts", according to new legislation introduced by the country's government....
Nestlé's confectionery arm in the UK has launched a GBP21m (US$29.8m) advertising campaign for its Kit Kat brand....
Hershey, the US chocolate giant, said today (27 January) that its quarterly profits had beaten expectations as higher marketing spending and price increases boosted sales....
PepsiCo has relaunched its Walkers Sensations range in the UK as part of an GBP11m (US$15.2m) spend on the brand....
UK retailer Somerfield has attributed the progress made on its turn-around plan to investments in its operational structure, a stronger trading programme and the motivation of its employees....
Associated British Foods today (15 January) reported strong first-quarter sales with sugar and grocery revenues boosted by the low value of the sterling....
Bel UK hopes to boost awareness and drive demand for its Laughing Cow cheeses through a four-week "TV advertising blitz"....
Advertising regulators have rapped UK supermarket group Asda over an advert comparing product prices with rival Morrisons....
- just-food 2017 Survey - your thoughts on growth
- 2017 - what will shape the UK food sector?
- Food market in 2017: need-to-know US trends
- Food market in 2017: big foodservice trends
- Could BRF's Turkey move pave way for OneFoods IPO?
- Ferrero insists Nutella not pulled from shelves
- UK's Bakkavor plays down IPO "speculation"
- PepsiCo launches Walkers Mediterranean in UK
- Mondelez plans "selective" UK price hikes
- Unilever sets packaging target