AUSTRALIA: Junk food adverts dominate kids' TV
A study carried out by Adelaide's Flinders University indicates that 80% of food advertisements broadcast during television programmes targeted at children are for junk food. Just one in five adverts promote core food groups advocated for healthy eating, such as fruit and vegetables.
Researcher Julie Zuppa, who monitored 63 hours of children's viewing, said that 80%of the 544 food ads she saw advertised nutritionally marginal food products such as carbonated soft drinks, biscuits, ice cream and hamburgers. This was most striking on Saturday, when 38% of adverts were for food products.
The results of the study may not be surprising, as it is generally the manufacturers of added-value heavily processed foods which have the budget to devote to expensive television campaigns. They make worrying reading for nutrition experts keen to persuade kids of the benefits of a balanced diet. Dietary habits adopted in childhood often form the pattern for food consumption in later life.
There is currently no legislation in force to control this sort of advertising, but it is possible that health interest groups will lobby government on this issue.
- Thirty percent of all food ads shown during children's programmes were for fastfood restaurants.
- Nineteen percent of all food ads were for chocolates or sweets; a further 8% were for biscuits.
- Just five percent of the ads were for bread and cereal core foods.
Sectors: Ice cream
As McDonald's and Wendy's introduce healthier options amid rising obesity levels and a general interest in healthier foods, some fastfood companies have been going in the opposite direction, introduci...
Last month a customer at an outlet of US fastfood chain Wendy's claimed to have found a severed finger in her food. The news spread like wildfire, fuelled by intense media interest, and Wendy's sales ...
The British Heart Foundation has launched a new campaign aimed at encouraging children to think about what is in their food....
The government is set to announce a ban on unhealthy foods in English school meals and vending machines....
US fastfood company Yum! Brands is intending to buy a stake in Russian fastfood chain Rostik's, a key competitor of its mainstream brand KFC, according to the RIA Novosti news agency, which quoted a r...
Fastfood company Burger King has announced plans for a new corporate headquarters in Coral Gables, Florida....
Fastfood chain Wendy's is planning to give away Junior Frosty desserts this weekend at restaurants throughout the US as a thank you gesture to its customers after the affair of the alleged finger in t...
Quick is poised to become the first foreign fastfood chain operator to open for business in Algeria, French newspaper La Tribune reports....
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Analysis: Chocolate sector's deforestation pledge
- UK own-label firm Park Cakes sold in MBO
- Unilever 'lining up spreads sale'
- Kraft Heinz cuts jobs in US, Canada
- Immigration crackdown "risk" for US dairy industry
- Fonterra cuts earnings forecast