UK: Just say cheese, as Tesco and Sainsbury's rebrand value cheddar
British supermarket giants Tesco and Sainsbury have both decided to rebrand their value cheddar cheese products as just "cheese" in a bid to avoid consumer confusion. Tesco insisted to The Grocer that the name change does not reflect any difference in the specification of the product, but was executed in order to simplify the choice for consumers. But Nigel White of the British Cheese Board told the Guardian: "I would say it is a positively unhelpful move. It is like going into a pub and simply asking for a beer."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- just-food 2017 Survey - your thoughts on growth
- 2017 - what will shape the UK food sector?
- Food market in 2017: need-to-know US trends
- Food market in 2017: big foodservice trends
- Could BRF's Turkey move pave way for OneFoods IPO?
- Ferrero insists Nutella not pulled from shelves
- UK's Bakkavor plays down IPO "speculation"
- Dairy giant Muller appoints new CFO, COO
- Kellogg announces new "nutritious" line-up
- PepsiCo launches Walkers Mediterranean in UK