USA: Keebler Foods Promotes Richard C. Robertson to General Manager of Keebler DSD
"Over the past four years Rich Robertson has done a superb job leading the Southeast Region, at a time when Keebler Brands has more than doubled in size and complexity due to the expansion of our core business and acquisitions," said David B. Vermylen, President-Keebler Brands. "Today our DSD distribution system, a key strength of Keebler, is responsible for the distribution of our four core brands, Keebler, Cheez-It, Famous Amos and Murray Sugar Free. Additionally, this fall we will be introducing a line of Sesame Street snacks. Rich brings to this new position both the energy and vision that are critical to moving us to the next level by helping Keebler address the dynamic issues in our marketplace today."
Robertson has been with Keebler in a variety of ever increasing headquarter and field positions for 23 years. In his new role, Robertson will be responsible for the total Keebler DSD distribution system and its strategic and tactical agenda. In addition, the five Region Vice Presidents, the Vice President of Retail Sales and the Vice President of Customer Teams will report to him.
Keebler, founded in 1853, is the second-largest cookie and cracker marketer and manufacturer in the United States with net sales of $2.7 billion in 1999. Keebler markets its products under well-recognized brands such as Keebler, Cheez-It, Carr's, Ready Crust, Famous Amos, Murray, Plantation and Austin. Keebler is also a leading manufacturer for both the private label and foodservice markets. Keebler is the licensed supplier with the Children's Television Workshop featuring Sesame Street Muppet characters and educational games on a broad range of snack category products. Through its Little Brownie Bakers subsidiary, Keebler is also a leading licensed supplier of Girl Scout Cookies. Keebler Foods Company is headquartered in Elmhurst, Illinois. For additional information, please visit the Keebler Web site at < ahref="http://www.keebler.com" target="_blank">www.keebler.com.
Statements contained in this press release that are not historical facts are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ from those projected. Other factors that may cause actual results to differ from the forward-looking statements contained in this release and that may affect the company's prospects in general are described in the company's filings with the Securities and Exchange Commission.
Private label is stealing a march on brand names, and nowhere is this truer than in the food sector. Grocers may be driving private label, but it's not necessarily bad news for consumers, or even manu...
The organic market appears to be going from strength to strength, especially if this year's BioFach exhibition is anything to go by. With over 2,000 exhibitors from 70 countries and more than 30,000 v...
The new health consciousness of consumers is believed to be one of the reasons for stagnant value growth of ice cream sales in Western Europe. But with new and unusual combinations of flavours, more p...
The proportion of own brand products is set to rise in Australia, as the nation's two largest supermarket chains push ahead with plans to introduce new, more up-market, private label ranges....
A new report from Datamonitor has revealed that in Europe private label products, which are increasingly competing with famous brands, are most widely purchased in the UK....
Japanese retailer Seiyu is planning to improve its own-label product offering in a bid to boost sales and earnings....
US meat processor Smithfield Foods has reported a rise in earnings for the fourth quarter and year ended 1 May 2005, bolstered by a good performance in the hog sector....
US branded and private label snack foods maker Lance has announced that director David Singer has been named president and chief executive officer, effective immediately. ...
- General Mills sales woes continue - analysis
- Why personalisation will take-off in US food
- Comment: Meal kits in US - don't believe the hype
- US food next wave on display at Winter Fancy Food
- Column: Kraft Heinz, Unilever and sustainability
- Unilever 'lining up spreads sale'
- UK own-label firm Park Cakes sold in MBO
- Immigration crackdown "risk" for US dairy industry
- BRF plant suspended amid bribery allegations
- Fonterra cuts earnings forecast