US: Kellogg adds cereal to FiberPlus range

By: just-food.com | 21 July 2010

Cereal giant Kellogg has extended its FiberPlus range to include a cereal line for the US market.

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Cereal giant Kellogg has extended its FiberPlus range to include a cereal line for the US market.

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

EUROPE: Kellogg Europe chairman retires
The chairman of Kellogg's European operations has retired after 28 years with the cereal giant.

Focus: Why Special K is emphasising the benefits of healthy eating
Kellogg has unveiled a new campaign for its Special K brand in the US, a marketing push that focuses on the emotional benefits of following a diet regime rather than the absolute number of pounds shed, according to analysts at Datamonitor. The campaign, the analysts say, seeks to inspire more positivity and less guilt where weight is concerned, with the intention of helping consumers to stick to their goals. This approach may well help to overcome certain hurdles which have tripped dieters in the past.

UK: Tesco, Morrisons unveil price cut campaigns
UK retailers Tesco and Morrisons have announced price cuts to a raft of grocery products in a bid to cancel out the effects of the rise in VAT, which has come into effect today (4 January).

Market research related to this article

Kellogg Company
Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and ...

Kellogg Company (K) - Financial and Strategic Analysis Review
Kellogg Company (Kellogg) principally engages in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foo...

Company Financials: Kellogg Company
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page