US: Kellogg agrees to drop immunity health claim

By: just-food.com | 3 June 2010

Kellogg has agreed to pull a health claim it made on Rice Krispies in the US, the country's advertising watchdog said today (3 June).

just-food articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Kellogg has agreed to pull a health claim it made on Rice Krispies in the US, the country's advertising watchdog said today (3 June).

  • Unlimited access to all the latest global food news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-food market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-food:

More articles related to this one

UK: United Biscuits sale "opens up"
The owners of United Biscuits has ended exclusive talks with China-based Bright Food to sell the UK biscuit manufacturer and are opening the possible GBP2bn (US$3.21bn) sale to new bidders, according to reports.

Best bits: Bolland set to make his Marc on M&S
Evolution, not revolution. It's a favourite phrase of Marks and Spencer chief executive Marc Bolland and tomorrow (9 November) the City and the food industry will hear just what the Dutchman has in store for the UK retailer.

Editor's choice: the highlights on just-food this week
This week has seen a raft of financial results that have given us a chance to gauge the health of the sector. It's been a mixed bag - Kellogg's sales and profits slid - but there were positives to take from the likes of Kraft Foods and Unilever. Elsewhere, Wal-Mart Stores has its eyes on emerging markets expansion, we have had analysis of Whole Foods Market's performance and a discussion of public health policy in Canada.

Market research related to this article

Kellogg Company (K) - Financial and Strategic Analysis Review
Kellogg Company (Kellogg) principally engages in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foo...

Kellogg Company
Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and ...

Company Financials: Kellogg Company
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page