GLOBAL: Kellogg aims to "leverage power of K" overseas
By: Dean Best | 15 June 2010
Kellogg said today (15 June) that the US food group would continue to use its branded portfolio to drive sales overseas - through relaunches, the introduction of new products and the roll out of brands into new markets.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Kellogg said today (15 June) that the US food group would continue to use its branded portfolio to drive sales overseas - through relaunches, the introduction of new products and the roll out of brands into new markets.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Quote, unquote: just-food's week in words
The executive changes at Kellogg and Premier Foods plc attracted scrutiny from analysts on Wall Street and in the City this week, France's competition watchdog threatened the country's food retailers with legislation to free up the sector - and X5 Retail Group, Russia's largest retailer, was pleased with its acquisition of discount chain Kopeyka. Here is the best of who said what this week.
Editor's choice: the highlights on just-food this week
It's all change at the top for Kellogg with the cereal giant set to start the New Year with a new CEO. In the UK, the country's largest food maker, Premier Foods plc, has made a series of management changes it hopes will drive sales and assuage investor pressure. And, following PepsiCo's move for Wimm-Bill-Dann, the M&A spotlight remained on Russia with X5 Retail Group's US$1.6bn acquisition of discount chain Kopeyka.
US: Schnuck Markets appoints Howard as marketing VP
US grocery operator Schnuck Markets has appointed Bob Howard as vice president of marketing.
Market research related to this article
Kellogg Company
Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and ...
Kellogg Company (K) - Financial and Strategic Analysis Review
Kellogg Company (Kellogg) principally engages in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foo...
Company Financials: Kellogg Company
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
