Kellogg Company (NYSE: K) strongly recommends that share owners not accept TRC Capital Corporation's mini-tender offer to purchase up to 12,500,000, or approximately 3.1 percent, of Kellogg's outstanding common stock. TRC's offer price of $24.45 per share is less than Kellogg Company's closing price on April 27, 2001, the day before TRC commenced the tender offer, and is less than Kellogg Company's current trading price.