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Quote, unquote: just-food's week in words
Arla Foods revealed 250 jobs could be cut as it drives efficiency and tries to keep pace with its international competitors - and admitted more could be made. The race to buy frozen food giant Iglo Group also continued to make the headlines and this week Thai food manufacturer CP Foods was linked to the business. Meanwhile, in the US, Kellogg "refreshed" its 106-year-old namesake brand, although industry watchers suggested the cereal maker might have to do more to drive sales.

Editor's choice: the highlights on just-food this week
Dairy giant Arla Foods grabbed the headlines this week with the admission 250 jobs could go at the company, with the possibility of more to come, as it looks to drive efficiency. Elsewhere, Kellogg announced a brand "refresh", although industry watchers argued the company might have to do more to drive sales. The takeover battle for frozen food giant Iglo Group gathered pace, with Thai food company CP Foods linked to the Birds Eye owner. Meanwhile, Wal-Mart Stores reported its first-quarter results and won praise from analysts.

In the spotlight - Kellogg could need more than brand "refresh"
Kellogg's namesake brand is one of the world's oldest but, this week, the cereal giant announced a relaunch of the 106-year-old label. The US group is operating in a tough domestic cereal market and it is facing challenges in Europe. Analysts have argued Kellogg is trying to breathe fresh life into a brand facing stiff competition, including increasingly from own label. Michelle Russell reports.

Market research related to this article

Kellogg Company
Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and ...

Kellogg Company (K) - Financial and Strategic SWOT Analysis Review
This comprehensive SWOT profile of Kellogg Company provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s ...

Kellogg Company (K) - Financial and Strategic Analysis Review
Kellogg Company (Kellogg) principally engages in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foo...

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