UK: Kellogg, Kraft face flak over online marketing
By Michelle Russell | 13 February 2012
Kraft Foods, Kellogg and Dairy Crest are among the food manufacturers cited in a series of complaints made by campaigners in the UK to the country's advertising watchdog over online marketing.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Kraft Foods, Kellogg and Dairy Crest are among the food manufacturers cited in a series of complaints made by campaigners in the UK to the country's advertising watchdog over online marketing.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Editor's choice: the highlights on just-food last week
Nestle reported its half-year results last week and said innovation was vital to growth in developed markets, where doing business at the moment is, it said, "no walk in the park". Produce giant Chiquita's first-half numbers included plans for a new strategy, while at US dairy group Dean Foods, it announced a move to list its soy and organics unit alongside its figures. In the retail sector, UK grocer The Co-op announced chief executive Peter Marks was to retire.
UK: R&R Ice Cream scoops up Italy's Eskigel
UK-based private-label ice cream maker R&R Ice Cream has acquired Italian ice cream manufacturer Eskigel.
Functional food & drinks, US pizza market - just-food's research round-up
This week's featured research from the just-food store includes reports on the US pizza market and functional food and drinks.
Market research related to this article
Kellogg Company
Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and ...
Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report
Canadean's "Kellogg Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, competitive ben...
Kellogg Co in Packaged Food - World
This report evaluates Kellogg’s packaged food business strategy, with particular focus on its attempts to further internationalise its operations outside the core breakfast cereals division, such as snack bars and biscuits. It analyses the developmen...
