US: Kellogg launches Cinnabon bars
By: just-food.com | 16 July 2009
Kellogg has announced the launch of Cinnabon Snack Bars, which, it claims, captures the "indulgent flavour of Cinnabon" in a "wholesome" and convenient snack bar.
Kellogg's Cinnabon Snack Bars are available in two flavours - Original and Caramel. The bars can be consumed cold or warm and contain 150 calories per bar.
The US cereal giant said the launch will be accompanied by a "60 Cinnaminutes" marketing campaign, which encourages consumers to "treat themselves" and "take a quick break".
Some of the quick-to-do, stress-relieving Kellogg's Cinnaminutes include singing to your favourite song, reflecting on an enjoyable memory or smelling something refreshing, the company said.
The full list of Kellogg's Cinnaminutes can be found at the specially created Kellogg's Cinnabon Snack Bar fan page.
Sectors: Bakery, NPD & innovation, Snacks
Companies: Kellogg
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