Kellogg is launching a TV push behind Nutri-Grain in the UK next month, the cereal giant has announced.

From next month, a taste test promotion will appear on all multiple packs of Nutri-Grain and will challenge consumers to satisfy their cravings with the snacks or get their money back.

Kellogg is confident that the launch of the Nutri-Grain taste test will attract new consumers. The brand is worth over GBP47m (US$92.6m) and has seen the introduction of two new variants last year

Kellogg general sales and snacks manager Jean-Yves Heude said: "Nutri-Grain is a well-known and loved brand. I'm confident that this taste challenge will play an integral role in showing consumers that Nutri-Grain has got a solution for the main snacking occasions during the day."

TV advertising will start in mid-February and run until Easter.