UK: Kellogg launches TV push for Nutri-Grain
Kellogg is launching a TV push behind Nutri-Grain in the UK next month, the cereal giant has announced.
From next month, a taste test promotion will appear on all multiple packs of Nutri-Grain and will challenge consumers to satisfy their cravings with the snacks or get their money back.
Kellogg is confident that the launch of the Nutri-Grain taste test will attract new consumers. The brand is worth over GBP47m (US$92.6m) and has seen the introduction of two new variants last year
Kellogg general sales and snacks manager Jean-Yves Heude said: "Nutri-Grain is a well-known and loved brand. I'm confident that this taste challenge will play an integral role in showing consumers that Nutri-Grain has got a solution for the main snacking occasions during the day."
TV advertising will start in mid-February and run until Easter.
Responding to the ever-growing demand for organic foods, former Procter & Gamble and Pepsi USA executive Tom Morrison recently launched Organic Alliance, a company that sources organic produce and sel...
The move from US agribusiness giant Bunge to buy smaller peer Corn Products International may have got a cool response from the market yesterday (23 June) but the deal will benefit both companies - an...
Marks & Spencer's shock trading update this week cast a shadow over UK retail - and proved this week's most popular story on just-food....
Kellogg has acquired Chinese biscuit maker Zhenghang Food Company, also known as Navigable Foods, for an undisclosed sum....
Heinz has pulled a TV advert in the UK that featured two men kissing after 200 consumers complained that it was offensive....
Smithfield Foods has hit back at an advertising campaign by The United Food and Commercial Workers International Union aimed at protesting conditions at the company's North Carolina plant....
Hershey has unveiled a new strategy that it hopes will help shrug-off lacklustre results and grow sales. However, the market remains divided on the merits of the US confectioner's plans....
Wimm-Bill-Dann Foods has said that it will resist future takeover moves from multinationals looking to expand in Russia....
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- Quorn CEO sets out stall for 2017 - interview
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Putin 'wants embargo to run as long as possible'
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti