Kellogg's breakfast cereals will take up less space on shelves of various supermarkets in Denmark including Favør, Spar and SuperBest. Wholesaler SuperGros has decided to cut down the selection of Kellogg's cereals to just Corn Flakes, Special K and Frosties. This came in response to Kellogg's warning of a 15% price increase in a move to harmonise the products prices throughout the EU. Kellogg has about half the Danish market for breakfast cereals.

By Penny Leese, just-food.com correspondent